Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

In 2022, the Beijing Winter Olympics went ahead as planned despite pandemic travel restrictions. However, due to the limited natural snowfall in the region, the snow arenas for the games relied entirely on artificial snow. Michael Mayr, Asian Area Sales Manager for Italian snowmaking equipment manufacturer, TechnoAlpin, played a key role in securing the million-dollar contract with the Chinese government to produce this artificial snow. TechnoAlpin's almost decade-long journey to doing business in China, and in particular winning the bid to produce snow for the Chinese government's prestige project, has been a showcase on how to successfully manage international prestige projects from an intercultural perspective. This case study provides an insight into the complexities of public tendering, in particular when bidding for major contracts with the Chinese government.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Asia
Countries:
China; Italy
Location:
Beijing

Featured company

TechnoAlpin
Employees:
501-1000
Turnover:
EUR 300 million
Type:
Privately held
Industry:
Machinery manufacturing
Other keywords:
Olympic supplier

Featured protagonist

  • Michael Mayr (male), Asian Area Sales Manager

About

Abstract

In 2022, the Beijing Winter Olympics went ahead as planned despite pandemic travel restrictions. However, due to the limited natural snowfall in the region, the snow arenas for the games relied entirely on artificial snow. Michael Mayr, Asian Area Sales Manager for Italian snowmaking equipment manufacturer, TechnoAlpin, played a key role in securing the million-dollar contract with the Chinese government to produce this artificial snow. TechnoAlpin's almost decade-long journey to doing business in China, and in particular winning the bid to produce snow for the Chinese government's prestige project, has been a showcase on how to successfully manage international prestige projects from an intercultural perspective. This case study provides an insight into the complexities of public tendering, in particular when bidding for major contracts with the Chinese government.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Asia
Countries:
China; Italy
Location:
Beijing

Featured company

TechnoAlpin
Employees:
501-1000
Turnover:
EUR 300 million
Type:
Privately held
Industry:
Machinery manufacturing
Other keywords:
Olympic supplier

Featured protagonist

  • Michael Mayr (male), Asian Area Sales Manager

Related