Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Astro tourism was considered an alternative to traditional tourism, and it gained significant momentum in India particularly after the COVID-19 pandemic. It became popular among the travel enthusiasts who loved to view the beauty of the night sky. Astrostays, a community-led astro tourism initiative, had played a crucial role in promoting astro tourism in the country and it simultaneously helped in generating revenues for the local communities by promoting sustainable nature-based tourism. Other factors included higher disposable income, increased internet access, and space, which had become a topic for discussion. School children were considered the most interested group for astro tourism, followed by the Gen Z population who loved to travel to gather new experiences. In India, some ideal astro tourism destinations included Ladakh, Spiti, Kutch and Kodaikanal. However, proper infrastructure was the need of the hour to give a further boost to astro tourism in the country. Also, according to Sonal Asgotraa, the founder of Astrostays, the Government of India lacked a 'holistic vision' towards promoting astro tourism in India. Given this scenario, could astro tourism surpass traditional tourism in the days ahead?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Asia
Country:
India

About

Abstract

Astro tourism was considered an alternative to traditional tourism, and it gained significant momentum in India particularly after the COVID-19 pandemic. It became popular among the travel enthusiasts who loved to view the beauty of the night sky. Astrostays, a community-led astro tourism initiative, had played a crucial role in promoting astro tourism in the country and it simultaneously helped in generating revenues for the local communities by promoting sustainable nature-based tourism. Other factors included higher disposable income, increased internet access, and space, which had become a topic for discussion. School children were considered the most interested group for astro tourism, followed by the Gen Z population who loved to travel to gather new experiences. In India, some ideal astro tourism destinations included Ladakh, Spiti, Kutch and Kodaikanal. However, proper infrastructure was the need of the hour to give a further boost to astro tourism in the country. Also, according to Sonal Asgotraa, the founder of Astrostays, the Government of India lacked a 'holistic vision' towards promoting astro tourism in India. Given this scenario, could astro tourism surpass traditional tourism in the days ahead?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Asia
Country:
India

Related