Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 19 August 2003
Length: 8 pages
Data source: Published sources
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Abstract
This case is part of the Trade and Industry Department SME case series funded by the Hong Kong Special Administrative Region Trade and Industry Department SME Development Fund. Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing and printing factories. After a long period of research and market assessment, in January 2003, the owner-manager decided to open a new factory in Shanghai. His plan was interrupted by the SARS (severe acute respiratory syndrome) crisis and he had to re-evaluate his initial plan. This case was intended to illustrate the issues pertaining to setting up a factory in China.
Location:
Other setting(s):
1980s to 2000s
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 19 August 2003
Length: 8 pages
Data source: Published sources
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 7 pages
Data source: Published sources
About
Abstract
This case is part of the Trade and Industry Department SME case series funded by the Hong Kong Special Administrative Region Trade and Industry Department SME Development Fund. Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing and printing factories. After a long period of research and market assessment, in January 2003, the owner-manager decided to open a new factory in Shanghai. His plan was interrupted by the SARS (severe acute respiratory syndrome) crisis and he had to re-evaluate his initial plan. This case was intended to illustrate the issues pertaining to setting up a factory in China.
Settings
Location:
Other setting(s):
1980s to 2000s
Related
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 19 August 2003
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 7 pages
Data source: Published sources