Product details

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Abstract

During October 2023, Pricol Ltd (Pricol), a renowned automotive technology and precision engineered solutions company based in India had announced a strategic agreement with Heilongjiang Tianyouwei Electronics, (TYW) a Chinese major in order to share technology and supply chain partnerships to augment growth. Business analysts ascertained that, the strategic alliance was to bring in advanced technologies related to driver information solutions within various automobile segments in the Indian market. The strategic alliance was more of a testament to the futuristic commitment of bringing in innovation in the Indian automotive sector. Experts stated that, Pricol's strategic alliance with (TYW) was a significant step towards improving user experience. Pricol had entered into strategic alliances with various technology service operators in the past to leverage technology aspects, which in turn helped the auto component maker to introduce innovative business solutions. Would the strategic alliance with the Chinese major TYW be a win-win deal for Pricol?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Asia
Country:
India

Featured company

Pricol Limited
Employees:
5001-10000
Type:
Public company
Industry:
Automotive

About

Abstract

During October 2023, Pricol Ltd (Pricol), a renowned automotive technology and precision engineered solutions company based in India had announced a strategic agreement with Heilongjiang Tianyouwei Electronics, (TYW) a Chinese major in order to share technology and supply chain partnerships to augment growth. Business analysts ascertained that, the strategic alliance was to bring in advanced technologies related to driver information solutions within various automobile segments in the Indian market. The strategic alliance was more of a testament to the futuristic commitment of bringing in innovation in the Indian automotive sector. Experts stated that, Pricol's strategic alliance with (TYW) was a significant step towards improving user experience. Pricol had entered into strategic alliances with various technology service operators in the past to leverage technology aspects, which in turn helped the auto component maker to introduce innovative business solutions. Would the strategic alliance with the Chinese major TYW be a win-win deal for Pricol?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Asia
Country:
India

Featured company

Pricol Limited
Employees:
5001-10000
Type:
Public company
Industry:
Automotive

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