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India was always known as a land of spirituality blessed with beautifully carved temples, opulent mosques, splendid churches and resplendent gurudwaras. In 2015, the Government of India (GoI) widened the scope to include spiritual or faith-based tourism and introduced a scheme Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD). The PRASAD scheme involved the development of 41 religious sites from 25 states across the country. In 2021, to boost tourism and showcase India's rich cultural and spiritual diversity, the GoI chose Ayodhya's Ram Mandir and expected the city to become one of the world's biggest tourist cities by 2030 overcoming the constraints that would be caused due to expected visitors and a surge of economic activities. In terms of tourist footfalls, Ayodhya was expected to surpass Mecca and Vatican City as well as other religious/pilgrimage places in India, besides, witness a spectacular economic transformation attracting investments worth INR850 billion. However, as the city opens its arms to millions of tourists and doors of opportunity for businesses both local and national, analysts wondered whether Ayodhya would be able to navigate the complexities of development and contribute to its renaissance truly as 'Ram Rajya' (Kingdom of Ram).