Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: January 18, 2024
Length: 8 pages
Data source: Published sources
Share a link:
https://casecent.re/p/196972
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This research-based note defines vintage goods based on several dimensions and differentiates vintage from related terms. Furthermore, it explores the best ways to market vintage goods based on consumer motivations for consumption as well as the sustainability of vintage consumption.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.About
Abstract
This research-based note defines vintage goods based on several dimensions and differentiates vintage from related terms. Furthermore, it explores the best ways to market vintage goods based on consumer motivations for consumption as well as the sustainability of vintage consumption.