Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: May 24, 2024
Revision date: 19-Jun-2024
Length: 11 pages
Data source: Published sources
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https://casecent.re/p/196974
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Abstract
This note defines sustainable luxury, explains why fast fashion has contributed to an unsustainable level of waste production, and substantiates the link between sustainability and luxury consumption. Furthermore, it explores how luxury brands can effectively market their sustainability as a key tenet of consumer value.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.About
Abstract
This note defines sustainable luxury, explains why fast fashion has contributed to an unsustainable level of waste production, and substantiates the link between sustainability and luxury consumption. Furthermore, it explores how luxury brands can effectively market their sustainability as a key tenet of consumer value.