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Abstract

This note defines sustainable luxury, explains why fast fashion has contributed to an unsustainable level of waste production, and substantiates the link between sustainability and luxury consumption. Furthermore, it explores how luxury brands can effectively market their sustainability as a key tenet of consumer value.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2023.

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Abstract

This note defines sustainable luxury, explains why fast fashion has contributed to an unsustainable level of waste production, and substantiates the link between sustainability and luxury consumption. Furthermore, it explores how luxury brands can effectively market their sustainability as a key tenet of consumer value.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

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Time period

The events covered by this case took place in 2023.

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