Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Topics:
Dr Robert Atkins; Atkins diet; Atkins Nutritionals; Atkins principles; Global obesity; Diet food market; World Health Organisation (WHO); International Obesity Task Force (IOTF); Zone; South Beach; Low-carb diet; Risks of the Atkins diet; Weight Watchers International; Body Mass Index (BMI); Food fads
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https://casecent.re/p/19701
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Abstract
The 20th century witnessed a rapid growth of human obesity levels and related health problems worldwide, with the number of obese adults increasing from 200 million in 1995 to 300 million in 2000. As a result, an increasing number of people were on the lookout for techniques of losing weight, and this led to many a diet theory being introduced. One of the most popular diet fads was the Atkins diet, which was devised by Dr Robert Atkins. Dr Atkins also set up Atkins Nutritionals, a company devoted to offering a complete range of food products and nutritional supplements based on Atkins'' theory of a low carbohydrate (low-carb) diet. By 2002, the sales of Atkins'' products had reached $100 million. Despite being alleged of causing potential health risks coupled with the threat of several competitors entering the low-carb bandwagon, Atkins Nutritionals remained optimistic about its future, as global obesity levels were expected to reach unprecedented levels in the 21st century.
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Abstract
The 20th century witnessed a rapid growth of human obesity levels and related health problems worldwide, with the number of obese adults increasing from 200 million in 1995 to 300 million in 2000. As a result, an increasing number of people were on the lookout for techniques of losing weight, and this led to many a diet theory being introduced. One of the most popular diet fads was the Atkins diet, which was devised by Dr Robert Atkins. Dr Atkins also set up Atkins Nutritionals, a company devoted to offering a complete range of food products and nutritional supplements based on Atkins'' theory of a low carbohydrate (low-carb) diet. By 2002, the sales of Atkins'' products had reached $100 million. Despite being alleged of causing potential health risks coupled with the threat of several competitors entering the low-carb bandwagon, Atkins Nutritionals remained optimistic about its future, as global obesity levels were expected to reach unprecedented levels in the 21st century.