Subject category:
Ethics and Social Responsibility
Published by:
NACRA - North American Case Research Association
Length: 16 pages
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https://casecent.re/p/197017
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Abstract
When Mel Mathers, the chief sustainability officer of a food cooperative, the Independent Food Retailers Consortium (IFRC), was flooded in October 2019 with emails from animal rights activists demanding the cooperative sell only cage-free eggs and make a pledge now to do so by 2025, he had to prepare a brief and recommendation so IFRC's board of directors could make a decision on whether to pledge selling only cage-free eggs in its grocery stores. Should the cooperative make a public commitment, as requested by the activists, to transition selling only cage-free eggs in its supply chain or continue to offer its customers a choice among the different egg production systems? Mathers examined the organization's mission statement, its corporate responsibility statement, and its policies on animal welfare. He studied IFRC's financial materiality chart and was unsettled by the current materiality chart as to pointing a clear direction for his direction. Mathers began researching egg production systems. Mathers' research is described in the case and students see the tradeoffs about which that Mathers is learning. Mathers wonders how he can navigate the seemingly contradictory tradeoffs with IFRC's policies, animal husbandry science, environmental impacts, and responsiveness to the many stakeholders in IFRC's operating environment.
Geographical setting
Country:
United States
About
Abstract
When Mel Mathers, the chief sustainability officer of a food cooperative, the Independent Food Retailers Consortium (IFRC), was flooded in October 2019 with emails from animal rights activists demanding the cooperative sell only cage-free eggs and make a pledge now to do so by 2025, he had to prepare a brief and recommendation so IFRC's board of directors could make a decision on whether to pledge selling only cage-free eggs in its grocery stores. Should the cooperative make a public commitment, as requested by the activists, to transition selling only cage-free eggs in its supply chain or continue to offer its customers a choice among the different egg production systems? Mathers examined the organization's mission statement, its corporate responsibility statement, and its policies on animal welfare. He studied IFRC's financial materiality chart and was unsettled by the current materiality chart as to pointing a clear direction for his direction. Mathers began researching egg production systems. Mathers' research is described in the case and students see the tradeoffs about which that Mathers is learning. Mathers wonders how he can navigate the seemingly contradictory tradeoffs with IFRC's policies, animal husbandry science, environmental impacts, and responsiveness to the many stakeholders in IFRC's operating environment.
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Geographical setting
Country:
United States