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Case
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Reference no. HLT5-21-24-1050C
Subject category: Entrepreneurship
Authors: Henrik Totterman (Hult International Business School, Boston Campus)
Published by: Hult Publishing
Published in: 2024
Length: 20 pages
Data source: Field research
Topics: Start-ups; Growth business; Immigrant entrepreneurship; Food franchising
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Abstract

Ahmed Baqer, a former Bahraini banker, transforms into a self-made restaurateur aiming to build a nationwide restaurant chain in the US. The challenge lies in navigating the transition from banking to the competitive West Coast dining scene, addressing immigrant entrepreneur challenges, and preparing to successfully franchise the restaurant concept with the support of seasoned restaurant concept builders.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Americas
Countries:
United States; Bahrain
Location:
Washington State, Oregon

Featured company

Zullee Mediterranean Grill
Employees:
51-200
Turnover:
USD Estimated 1,5M
Type:
Privately held
Industry:
Resaurant Chain

Featured protagonists

  • Ahmed Baqer (male), CEO/Founder
  • RJ Dourney (male), Chairman
  • Helen Sowatsky (female), Marketing Manager
  • Mohammed Asadalla (male), Richland General Manager
  • John Hall (male), Director of Operations
Teaching note
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Reference no. HLT5-21-24-1051TN
Subject category: Entrepreneurship
Authors: Henrik Totterman (Hult International Business School, Boston Campus)
Published by: Hult Publishing
Published in: 2024
Length: 39 pages
Data source: Field research
View full details

About

Abstract

Ahmed Baqer, a former Bahraini banker, transforms into a self-made restaurateur aiming to build a nationwide restaurant chain in the US. The challenge lies in navigating the transition from banking to the competitive West Coast dining scene, addressing immigrant entrepreneur challenges, and preparing to successfully franchise the restaurant concept with the support of seasoned restaurant concept builders.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Americas
Countries:
United States; Bahrain
Location:
Washington State, Oregon

Featured company

Zullee Mediterranean Grill
Employees:
51-200
Turnover:
USD Estimated 1,5M
Type:
Privately held
Industry:
Resaurant Chain

Featured protagonists

  • Ahmed Baqer (male), CEO/Founder
  • RJ Dourney (male), Chairman
  • Helen Sowatsky (female), Marketing Manager
  • Mohammed Asadalla (male), Richland General Manager
  • John Hall (male), Director of Operations

Related

Teaching note
-
Reference no. HLT5-21-24-1051TN
Subject category: Entrepreneurship
Authors: Henrik Totterman (Hult International Business School, Boston Campus)
Published by: Hult Publishing
Published in: 2024
Length: 39 pages
Data source: Field research
View full details