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Case
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Reference no. 9-424-071
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 27 February 2024
Length: 11 pages
Data source: Published sources

Abstract

Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million US job postings found that the use of the word 'passion' increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers found that 72% of their listed career goals were related to passion-more than both salary and job security. Similarly, more than 90% of surveyed Columbia Business School MBA students listed 'pursuing their passion' as an important goal for their future jobs. The belief that passion is a key attribute for employees to pursue and for organizations to nurture has become deeply enmeshed in contemporary society, with the pursuit of passion increasingly being seen as the morally right thing to do.

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Abstract

Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million US job postings found that the use of the word 'passion' increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers found that 72% of their listed career goals were related to passion-more than both salary and job security. Similarly, more than 90% of surveyed Columbia Business School MBA students listed 'pursuing their passion' as an important goal for their future jobs. The belief that passion is a key attribute for employees to pursue and for organizations to nurture has become deeply enmeshed in contemporary society, with the pursuit of passion increasingly being seen as the morally right thing to do.

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