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Case
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Reference no. 9-524-040
Subject category: Strategy and General Management
Authors: Anita Elberse (Harvard Business School); David Moreno Vicente (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 24 September 2023
Length: 15 pages
Data source: Published sources
Topics: Marketing; Negotiation strategies; Strategy
Share a link: https://casecent.re/p/197049
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Abstract

In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi-a seven-time winner of the Ballon d'Or and fresh off a fairy-tale-like FIFA World Cup victory with the Argentine national team-is in high demand, and Inter Miami do not have the means to enter a bidding war, so Beckham and his partners will have to be creative. They have been working on an offer for Messi that involves a deal that runs until the winter of 2025, is worth between USD20 million and USD25 million in salary (including bonuses and other incentives), and that offers him an equity stake in Inter Miami after his retirement from professional soccer. Will the offer he and his partners have been preparing be sufficient to make Messi choose Miami?
Industries:
Media industry; Media, entertainment, and professional sports; Professional sports industry
Size:
50-500 million; Small
Other setting(s):
2023
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About

Abstract

In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi-a seven-time winner of the Ballon d'Or and fresh off a fairy-tale-like FIFA World Cup victory with the Argentine national team-is in high demand, and Inter Miami do not have the means to enter a bidding war, so Beckham and his partners will have to be creative. They have been working on an offer for Messi that involves a deal that runs until the winter of 2025, is worth between USD20 million and USD25 million in salary (including bonuses and other incentives), and that offers him an equity stake in Inter Miami after his retirement from professional soccer. Will the offer he and his partners have been preparing be sufficient to make Messi choose Miami?

Settings

Industries:
Media industry; Media, entertainment, and professional sports; Professional sports industry
Size:
50-500 million; Small
Other setting(s):
2023

Related

Sorry, this product has no related items.