Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Woolworths' cost control strategies; Big W stores; 'The fresh food people' initiative; Coles Myer; MetCash; Ezy banking; Project refresh; Electronic data interchange at Woolworths; Woolworths' supply chain management; Homeshop.com; Greengrocer.com; Worldwide retail exchange; Roger Corbett; Aldi in Australia; Petrol retailing at Woolworths
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Abstract
Woolworths supermarket, started in Sydney in 1924, emerged as Australia''s number 1 food retailer by early 1990s. The company survived a scare when its unprofitable ventures almost led to its bankruptcy. Its innovative initiatives that emphasised better shopping experience and low prices helped it to tide over the crisis and helped it grow to be a Fortune 500 company. The case throws light on Woolworths'' growth strategies that helped it transform itself from being a ''follower that was system driven and not customer driven'' in the 1980s to a ''company that others try to emulate''. The case offers a scope for discussion on Woolworhts'' supply chain initiatives and the novel services, which reduced operating costs, and made shopping at Woolworths more convenient and exciting to its customers.
About
Abstract
Woolworths supermarket, started in Sydney in 1924, emerged as Australia''s number 1 food retailer by early 1990s. The company survived a scare when its unprofitable ventures almost led to its bankruptcy. Its innovative initiatives that emphasised better shopping experience and low prices helped it to tide over the crisis and helped it grow to be a Fortune 500 company. The case throws light on Woolworths'' growth strategies that helped it transform itself from being a ''follower that was system driven and not customer driven'' in the 1980s to a ''company that others try to emulate''. The case offers a scope for discussion on Woolworhts'' supply chain initiatives and the novel services, which reduced operating costs, and made shopping at Woolworths more convenient and exciting to its customers.