Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 19 pages
Data source: Published sources
Topics:
Electric vehicles (EV); Business ideas; Challenges in new venture management; Disruptive technology; Regulatory environment; Competitive advantage; Innovation; Entrepreneur innovation model; Differentiation strategy; 4Ps of marketing; International expansion; Challenger brand; EV startup; Marketing mix; Market expansion
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Abstract
The case 'Can XPeng's Disruptive Innovation make it a Challenger Brand in China's Electric Vehicle Market?' talks about the journey of Chinese electric vehicle (EV) startup, Guangzhou Xiaopeng Motors Technology Co Ltd (XPeng) and discusses its potential to one day emerge as a worthy competitor to the largest EV manufacturers in the world. The case starts with how He Xiaopeng (Xiaopeng) - a Chinese entrepreneur - was impressed by the technologically advanced Tesla Inc's EVs and decided to set up XPeng to manufacture EVs. The case gives an in-depth look into how XPeng sought to incorporate advanced technologies in its EVs to differentiate itself effectively in the market. It also provides details of XPeng's funding and the way it managed to gain a foothold in the Chinese and European EV markets. The case documents the various operational, marketing and financial challenges with which XPeng was combatting. Considering XPeng's various pressing issues, can it realize its global ambitions and emerge as a 'Tesla Killer'?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Asia
Country:
China
Featured company
Guangzhou Xiaopeng Motors Technology Co Ltd
Employees:
10000+
Turnover:
CNY 13.6 billion
Type:
Public company
Industry:
Automotive
Other keywords:
Xpeng; EV; Plug-in hybrid electric vehicle (PHEV); Internal combustion engine (ICE); Emerging markets; Tesla; International expansion
Featured protagonist
- He Xiaopeng (male), Co-founder and Chairman of Xpeng
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 17 pages
Data source: Published sources
About
Abstract
The case 'Can XPeng's Disruptive Innovation make it a Challenger Brand in China's Electric Vehicle Market?' talks about the journey of Chinese electric vehicle (EV) startup, Guangzhou Xiaopeng Motors Technology Co Ltd (XPeng) and discusses its potential to one day emerge as a worthy competitor to the largest EV manufacturers in the world. The case starts with how He Xiaopeng (Xiaopeng) - a Chinese entrepreneur - was impressed by the technologically advanced Tesla Inc's EVs and decided to set up XPeng to manufacture EVs. The case gives an in-depth look into how XPeng sought to incorporate advanced technologies in its EVs to differentiate itself effectively in the market. It also provides details of XPeng's funding and the way it managed to gain a foothold in the Chinese and European EV markets. The case documents the various operational, marketing and financial challenges with which XPeng was combatting. Considering XPeng's various pressing issues, can it realize its global ambitions and emerge as a 'Tesla Killer'?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Asia
Country:
China
Featured company
Guangzhou Xiaopeng Motors Technology Co Ltd
Employees:
10000+
Turnover:
CNY 13.6 billion
Type:
Public company
Industry:
Automotive
Other keywords:
Xpeng; EV; Plug-in hybrid electric vehicle (PHEV); Internal combustion engine (ICE); Emerging markets; Tesla; International expansion
Featured protagonist
- He Xiaopeng (male), Co-founder and Chairman of Xpeng
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 17 pages
Data source: Published sources