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Case
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Reference no. 9-824-139
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 5 September 2024
Revision date: 16-Sep-2024

Abstract

TimeCredit is an artificial intelligence (AI) start-up that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much money to raise for her early-stage venture. The case also covers the challenges of finding a technical cofounder, initial equity allocation decisions, and the implications of the market context and founder identity for fundraising choices.

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Abstract

TimeCredit is an artificial intelligence (AI) start-up that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much money to raise for her early-stage venture. The case also covers the challenges of finding a technical cofounder, initial equity allocation decisions, and the implications of the market context and founder identity for fundraising choices.

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