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Thumbnail image for product with reference number 5-524-045
Travelogo: Understanding Customer Journeys
Teaching note
-
Reference no. 5-524-045
Subject category: Marketing
Authors: Eva Ascarza (Harvard Business School); Ta-Wei Huang (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 1 August 2025
Revision date: 11-Aug-2025
Length: 19 pages
Data source: Published sources
Share a link: https://casecent.re/p/197125
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9-524-044
Travelogo: Understanding Customer Journeys
Exercise
-
Reference no. 9-524-044
Subject category: Marketing
Authors: Eva Ascarza (Harvard Business School); Nicolas Padilla (Columbia Business School, Columbia University); Oded Netzer (Columbia Business School, Columbia University)
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 9 July 2025
Revision date: 11-Aug-2025
Length: 3 pages
Data source: Published sources
Topics: Customer relationship management; Information systems; Marketing; Analytics and data science; Marketing strategy; Market segmentation; Consumer behavior
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9-524-044
Travelogo: Understanding Customer Journeys
Exercise
-
Reference no. 9-524-044
Subject category: Marketing
Authors: Eva Ascarza (Harvard Business School); Nicolas Padilla (Columbia Business School, Columbia University); Oded Netzer (Columbia Business School, Columbia University)
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 9 July 2025
Revision date: 11-Aug-2025
Length: 3 pages
Data source: Published sources
Topics: Customer relationship management; Information systems; Marketing; Analytics and data science; Marketing strategy; Market segmentation; Consumer behavior
View full details