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Abstract

This case is an overview of the global fibre-optic and telecommunications industries between 1999 and 2003. It examines the industries'' full value chain, from with the raw chemical suppliers to the content consumers. Profiles of the major competitors in each section of the value chain are provided along with each competitor''s sales and net income information. Issues regarding globalisation, regulation, bandwidth demand and end-user demand are also addressed. This case is suitable for graduate MBA and executive level courses in global strategy and marketing and strategy relating to the fibre-optic, telecommunications and media industries.
Other setting(s):
1999-2002

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Abstract

This case is an overview of the global fibre-optic and telecommunications industries between 1999 and 2003. It examines the industries'' full value chain, from with the raw chemical suppliers to the content consumers. Profiles of the major competitors in each section of the value chain are provided along with each competitor''s sales and net income information. Issues regarding globalisation, regulation, bandwidth demand and end-user demand are also addressed. This case is suitable for graduate MBA and executive level courses in global strategy and marketing and strategy relating to the fibre-optic, telecommunications and media industries.

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Other setting(s):
1999-2002

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