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This case study explores the groundbreaking alliance between Ekwateur, a forward-thinking French energy company co-founded by Julien Tchernia, and Powerledger, an innovator in blockchain technology for energy applications. This partnership epitomizes a significant stride towards Ekwateur's ambitious goal of establishing a decentralized, collaborative model for energy production and consumption. By leveraging Powerledger's advanced blockchain solutions, Ekwateur seeks to address a critical challenge in the energy sector: ensuring the traceability of energy from the moment it is injected into the grid. This innovative approach enables the real-time tracking, tracing, and trading of energy, thus empowering a peer-to-peer (P2P) energy system that allows consumers to buy and sell sustainably produced energy directly in Community Self-Consumption (CSC) models. The case underscores the critical roles of regulatory frameworks, strategic decision-making, and consumer engagement in fostering the success of decentralized energy models, offering a rich context for discussing key concepts in the economics of online platforms and platform strategy design.