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Abstract

This case is an overview of the global paints and coatings industry between 1997 and 2003. It describes the global paint industry, its segments (geography, application and user industries, technologies). This case examines the industry''s full value chain, from with the raw chemical suppliers to the end user. Issues regarding globalisation, environment, research and development, technology and market segment are presented. Allows for industry analysis along issues such as value chain, suppliers, technology, competitors, and customers, and new entrants. This case is suitable for graduate MBA and executive level courses in global strategy and marketing and strategy relating to the coatings and chemical industries. The teaching note presents case-based examples of five critical factors introduced as directives for competing successfully in the global coatings industry. It can be used for instructors to help students conceptualise the case session, or be distributed for students to read.
Other setting(s):
1993-2003

About

Abstract

This case is an overview of the global paints and coatings industry between 1997 and 2003. It describes the global paint industry, its segments (geography, application and user industries, technologies). This case examines the industry''s full value chain, from with the raw chemical suppliers to the end user. Issues regarding globalisation, environment, research and development, technology and market segment are presented. Allows for industry analysis along issues such as value chain, suppliers, technology, competitors, and customers, and new entrants. This case is suitable for graduate MBA and executive level courses in global strategy and marketing and strategy relating to the coatings and chemical industries. The teaching note presents case-based examples of five critical factors introduced as directives for competing successfully in the global coatings industry. It can be used for instructors to help students conceptualise the case session, or be distributed for students to read.

Settings

Other setting(s):
1993-2003

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