Subject category:
Strategy and General Management
Published by:
Babson College
Version: 12 January 2003
Length: 29 pages
Data source: Published sources
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Abstract
This case is an overview of the largest competitors in the global paints and coatings industry between 1997 and 2003. It describes each competitor''s positioning in the global paint industry. Issues regarding globalisation, environment, research and development, technology and market segment are presented. Allows for industry analysis along issues such as value chain, suppliers, technology, competitors, and customers, and new entrants. Other issues to be analysed are KSFs for competing in this industry, and generic competitive patterns from the description of the leading paint companies worldwide (Akzo Nobel, PPG, Sherwin-Williams, DuPont, ICI, BASF, Valspar, Nippon Paints, SigmaKalon and Kansai Paints). The can be used in conjunction with ''Global Paints and Coatings Industry: Overview'' (304-107-1). This case is suitable for graduate MBA and executive level courses in global strategy and marketing and strategy relating to the coatings and chemical industries.
Industry:
Other setting(s):
1997-2003
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 14 January 2004
Length: 5 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 1 December 2003
Length: 30 pages
Data source: Published sources
About
Abstract
This case is an overview of the largest competitors in the global paints and coatings industry between 1997 and 2003. It describes each competitor''s positioning in the global paint industry. Issues regarding globalisation, environment, research and development, technology and market segment are presented. Allows for industry analysis along issues such as value chain, suppliers, technology, competitors, and customers, and new entrants. Other issues to be analysed are KSFs for competing in this industry, and generic competitive patterns from the description of the leading paint companies worldwide (Akzo Nobel, PPG, Sherwin-Williams, DuPont, ICI, BASF, Valspar, Nippon Paints, SigmaKalon and Kansai Paints). The can be used in conjunction with ''Global Paints and Coatings Industry: Overview'' (304-107-1). This case is suitable for graduate MBA and executive level courses in global strategy and marketing and strategy relating to the coatings and chemical industries.
Settings
Industry:
Other setting(s):
1997-2003
Related
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 14 January 2004
Length: 5 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 1 December 2003
Length: 30 pages
Data source: Published sources