Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 03/2024
Length: 11 pages
Data source: Field research
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https://casecent.re/p/197172
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Abstract
The case describes how the Danish company Zirq Solutions, a subsidiary of Norwegian NG Group, brought circular economy thinking to the pharmaceutical industry. Under CEO Thomas Morch and the inventive CTO Jesper Vinther Dueholm, Zirq Solutions established the only industrial process in the world capable of recovering materials from used medical pens (to inject insulin or for fertility treatment) - and recycled them to make new products. Encountering multiple roadblocks on the journey towards establishing the new circular business model, they found that the best way to overcome them was partnerships.
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Europe
Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 03/2024
Length: 17 pages
Data source: Field research
About
Abstract
The case describes how the Danish company Zirq Solutions, a subsidiary of Norwegian NG Group, brought circular economy thinking to the pharmaceutical industry. Under CEO Thomas Morch and the inventive CTO Jesper Vinther Dueholm, Zirq Solutions established the only industrial process in the world capable of recovering materials from used medical pens (to inject insulin or for fertility treatment) - and recycled them to make new products. Encountering multiple roadblocks on the journey towards establishing the new circular business model, they found that the best way to overcome them was partnerships.
Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Europe
Related
Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 03/2024
Length: 17 pages
Data source: Field research