Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 03/2024
Length: 20 pages
Data source: Field research
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https://casecent.re/p/197177
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Abstract
The case focuses on Arianee - a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools. The case explores the opportunities for and obstacles to the development of blockchain-based technologies and the decentralized web, focusing on the concept of 'zero-party' customer data.
Geographical setting
Region:
Europe
About
Abstract
The case focuses on Arianee - a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools. The case explores the opportunities for and obstacles to the development of blockchain-based technologies and the decentralized web, focusing on the concept of 'zero-party' customer data.
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Geographical setting
Region:
Europe