Product details

From the era of the Internet boom, when it was hailed as the ambassador of the New Economy, to the final shakeout, Amazon has come a long way. Many people had predicted its collapse. But today, several big retailers are seeking its expertise in e-commerce. The case traces the growth of Amazon from the days of book retailing to emerging as a service provider to retailers in managing their orders. The case also offers a scope to discuss whether Amazon should shed its core business of retailing and emerge as a service provider. A structured assignment ''304-110-4'' is available to accompany this case.