Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
Abstract
In conventional photography, Eastman Kodak Company is synonymous with photo-films and development. The company, which was a market leader, lost its command over the market due to the rise of digital cameras in 1997. While on the one hand, Kodak had to deal with new competitors like Sony, Hewlett-Packard and Canon who emerged as strong contenders for leadership in digital photographic equipment, on the other hand, Kodak had to protect its turf in traditional photography where Fuji Photo Film Co, waged a price war. To win back its lost market share, Kodak''s then Chairman, George MC Fisher, came out with a string of initiatives to meet the requirements of the digital photography market. The case study details Kodak''s fight back to regain its lost supremacy in the photography industry, against the backdrop of digitisation of photography. The case also gives an insight into the initiatives of Kodak''s former Chairman George MC Fisher and his successor Daniel A Carp. A structured assignment ''304-112-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 4 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
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Abstract
In conventional photography, Eastman Kodak Company is synonymous with photo-films and development. The company, which was a market leader, lost its command over the market due to the rise of digital cameras in 1997. While on the one hand, Kodak had to deal with new competitors like Sony, Hewlett-Packard and Canon who emerged as strong contenders for leadership in digital photographic equipment, on the other hand, Kodak had to protect its turf in traditional photography where Fuji Photo Film Co, waged a price war. To win back its lost market share, Kodak''s then Chairman, George MC Fisher, came out with a string of initiatives to meet the requirements of the digital photography market. The case study details Kodak''s fight back to regain its lost supremacy in the photography industry, against the backdrop of digitisation of photography. The case also gives an insight into the initiatives of Kodak''s former Chairman George MC Fisher and his successor Daniel A Carp. A structured assignment ''304-112-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 4 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources