Product details

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Abstract

Chipotle Mexican Grill, Inc (Chipotle), was the largest fast-causal chain restaurant which was founded by Steve Ells in 1993. Over the years, Chipotle was engaged in the development and operation of fast-casual, fresh Mexican food restaurants throughout the US. In 2023, Chipotle launched all new restaurant design which used energy-efficient equipment and systems. In addition to this, the company used 100% renewable energy from wind and solar power through the purchase of certified renewable energy credits. With this new restaurant design initiative, Chipotle aimed at cutting both direct and indirect greenhouse gas (GHG) emissions by 50% from the base year 2019 to 2030. Besides, Chipotle planned to decarbonise its supply-chain and invest more resources in local and organic produce. However, many other competitors like Burger King and McDonald's were also invested into renewable sources of energy. Amidst this scenario, would Chipotle be able to sustain its attempt towards Environmental, Social and Governance (ESG) goals and combat GHG emissions to reduce the environmental impact of its restaurants in the coming years?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Chipotle Mexican Grill, Inc
Employees:
10000+
Type:
Public company
Industry:
Restaurants

About

Abstract

Chipotle Mexican Grill, Inc (Chipotle), was the largest fast-causal chain restaurant which was founded by Steve Ells in 1993. Over the years, Chipotle was engaged in the development and operation of fast-casual, fresh Mexican food restaurants throughout the US. In 2023, Chipotle launched all new restaurant design which used energy-efficient equipment and systems. In addition to this, the company used 100% renewable energy from wind and solar power through the purchase of certified renewable energy credits. With this new restaurant design initiative, Chipotle aimed at cutting both direct and indirect greenhouse gas (GHG) emissions by 50% from the base year 2019 to 2030. Besides, Chipotle planned to decarbonise its supply-chain and invest more resources in local and organic produce. However, many other competitors like Burger King and McDonald's were also invested into renewable sources of energy. Amidst this scenario, would Chipotle be able to sustain its attempt towards Environmental, Social and Governance (ESG) goals and combat GHG emissions to reduce the environmental impact of its restaurants in the coming years?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Chipotle Mexican Grill, Inc
Employees:
10000+
Type:
Public company
Industry:
Restaurants

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