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Abstract

The purpose of this case study is to provide a practical and illustrative example of how a company, TechVibe, navigates and responds to the various market structures present in the smartphone industry. By examining TechVibe's strategic initiatives and decision-making processes, students can gain insights into the complexities of market dynamics and learn how businesses formulate strategies to thrive in competitive environments.

Teaching and learning

This item is suitable for undergraduate courses.

Time period

The events covered by this case took place in 2022/2023.

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Abstract

The purpose of this case study is to provide a practical and illustrative example of how a company, TechVibe, navigates and responds to the various market structures present in the smartphone industry. By examining TechVibe's strategic initiatives and decision-making processes, students can gain insights into the complexities of market dynamics and learn how businesses formulate strategies to thrive in competitive environments.

Teaching and learning

This item is suitable for undergraduate courses.

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Time period

The events covered by this case took place in 2022/2023.

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