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Compact case
Published in: 2024
Length: 4 pages
Data source: Generalised experience

Abstract

This is part of a case series. This case deals with the fleet assignment challenges faced by Aisha Deshmukh, the Operations Manager of Royal Home-Food, a home-cooked food delivery start-up based out of Hyderabad, India. While keeping the operating cost low is beneficial for the bottom lines, penalty cost of unfilled deliveries has severe implications on the top-line of Royal Home-Food. Deshmukh's challenges are to find the optimal allocation of fleet of capacitated vehicles to strike a trade-off between operating costs and cost of penalty.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Asia
Country:
India
Location:
Hyderabad, Telangana

Featured company

Royal Home-Food
Employees:
11-50
Turnover:
INR 5,000,000
Type:
Self-owned
Industry:
Food-Delivery
Other keywords:
Supply Chain Analytics; Fleet Allocation Problem; Mixed Integer; Linear Programming; Optimization

Featured protagonist

  • Aisha Deshmukh (female), Operations Manager

About

Abstract

This is part of a case series. This case deals with the fleet assignment challenges faced by Aisha Deshmukh, the Operations Manager of Royal Home-Food, a home-cooked food delivery start-up based out of Hyderabad, India. While keeping the operating cost low is beneficial for the bottom lines, penalty cost of unfilled deliveries has severe implications on the top-line of Royal Home-Food. Deshmukh's challenges are to find the optimal allocation of fleet of capacitated vehicles to strike a trade-off between operating costs and cost of penalty.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Asia
Country:
India
Location:
Hyderabad, Telangana

Featured company

Royal Home-Food
Employees:
11-50
Turnover:
INR 5,000,000
Type:
Self-owned
Industry:
Food-Delivery
Other keywords:
Supply Chain Analytics; Fleet Allocation Problem; Mixed Integer; Linear Programming; Optimization

Featured protagonist

  • Aisha Deshmukh (female), Operations Manager

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