Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/19724
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Abstract
By 2003, Royal Numico had its presence in more than 100 countries after successfully managing its baby food and clinical nutrition business for over a century. Throughout its history, its strategy included acquisitions of related companies to achieve a profitable international growth. To further leverage its nutritional supplements business, the company forayed into a new segment, vitamins, in 1997. Although the company achieved increased sales and profit, in 2002 it witnessed losses in its nutritional supplements business. Jan Bennink, the new Chief Executive Officer, has embarked upon a massive restructuring plan to improve the company''s performance.
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Abstract
By 2003, Royal Numico had its presence in more than 100 countries after successfully managing its baby food and clinical nutrition business for over a century. Throughout its history, its strategy included acquisitions of related companies to achieve a profitable international growth. To further leverage its nutritional supplements business, the company forayed into a new segment, vitamins, in 1997. Although the company achieved increased sales and profit, in 2002 it witnessed losses in its nutritional supplements business. Jan Bennink, the new Chief Executive Officer, has embarked upon a massive restructuring plan to improve the company''s performance.