Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
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Abstract
Best Buy was founded by Richard M Schulze as an audio retail store in 1966 and later on moved into consumer electronics. Best Buy''s vision was to ''make life fun and easy'' for its customers by providing comprehensive solutions to their entertainment and technology needs. In its 37-years of existence, the company faced numerous challenges but managed to bounce back from every difficult situation. Throughout, the corner stone of the company''s strategy had been its various ''Concept Stores'', merchandising mix and technology initiatives that improved the shopping experience for its customers and differentiated the company from its main competitor, Circuit City. In 2003, Best Buy was the No 1 retailer of consumer electronics in the US and was ranked 91st on the Fortune 500 list with revenues of $20.9 billion. A structured assignment ''304-122-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
About
Abstract
Best Buy was founded by Richard M Schulze as an audio retail store in 1966 and later on moved into consumer electronics. Best Buy''s vision was to ''make life fun and easy'' for its customers by providing comprehensive solutions to their entertainment and technology needs. In its 37-years of existence, the company faced numerous challenges but managed to bounce back from every difficult situation. Throughout, the corner stone of the company''s strategy had been its various ''Concept Stores'', merchandising mix and technology initiatives that improved the shopping experience for its customers and differentiated the company from its main competitor, Circuit City. In 2003, Best Buy was the No 1 retailer of consumer electronics in the US and was ranked 91st on the Fortune 500 list with revenues of $20.9 billion. A structured assignment ''304-122-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources