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Abstract

Chinadotcom was a Chinese / Pan Asian Internet company. After the dotcom bust in 2000, it made progress in its strategic re-positioning and continued to push its evolution towards a broader base of higher margin products and services. Chinadotcom viewed China as a promising base for lower-cost development of software products for distribution, implementation and integration by its own operations across its markets internationally. The case elicits a discussion on the survival strategy of Chinadotcom during the dotcom crash and the repositioning strategies that they adopted following the crash.
Location:
Industry:
Other setting(s):
2004

About

Abstract

Chinadotcom was a Chinese / Pan Asian Internet company. After the dotcom bust in 2000, it made progress in its strategic re-positioning and continued to push its evolution towards a broader base of higher margin products and services. Chinadotcom viewed China as a promising base for lower-cost development of software products for distribution, implementation and integration by its own operations across its markets internationally. The case elicits a discussion on the survival strategy of Chinadotcom during the dotcom crash and the repositioning strategies that they adopted following the crash.

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Location:
Industry:
Other setting(s):
2004

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