Product details

On New Year's Eve of 2018, Amjad Dar, head of Brics Online, is considering alternatives going forward for operating Brics Online, a business-to-consumer (B2C) e-Commerce arm of Brics Pakistan (Brics). The main decision to be taken is whether Brics Online should be operated centrally (through a dedicated warehouse) or merged with stores to allow for decentralized operations. Centralized operations in the first year of Brics Online produced considerable losses due to various factors, including the lack of planning, follow-up, and resource capabilities. The managing director of Brics Pakistan, Yoso Manovo, has asked Dar to give his decision on a proposal put forward by two other experienced company personnel to decentralize Brics Online's operations. Dar knows that his decision will impact the future of not only Brics as a retail organization but also Brics Online and its sustainability. Whatever decision Dar takes should ideally result in optimized operational costs while supporting future growth and expansion for the Brics Online venture.