Product details

In mid-2023 Akash Gupta, CEO of GreyOrange Ltd (GO), an Atlanta-based robotics firm, had to decide whether GO still needed its exclusive technology partnership with LOGI, a leading US-based contract logistics firm. Since 2018 the partnership had been instrumental in establishing GO as a major provider of robotic solutions in the warehouse automation space. With new management at LOGI, a renegotiation had become inevitable. Numerous options were possible. These ranged from complete discontinuation of exclusivity, to continuation of exclusivity with revised pricing terms, to continuation with an expanded scope of products provided by GO.