Subject category:
Marketing
Published in:
2024
Length: 8 pages
Data source: Generalised experience
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Abstract
Anki Luxe Leathers (ALL) is a prestigious luxury goods company known for its high-quality, elegant leather products. Established in 1927, it has a legacy of fine craftsmanship and sophisticated design. Facing post-pandemic market changes, ALL struggles to appeal to the evolving preferences of Millennials and Generation Z, who prioritize inclusivity, sustainability, and innovation. The brand manager, Janna, seeks to redefine ALL's luxury positioning to resonate with younger consumers while preserving the brand's heritage.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Featured company
Anki Luxe Leathers
Type:
Privately held
Industry:
Luxury leather
Featured protagonist
- Janna (female), Brand manager
Subject category:
Marketing
Published in:
2024
Length: 8 pages
Data source: Generalised experience
About
Abstract
Anki Luxe Leathers (ALL) is a prestigious luxury goods company known for its high-quality, elegant leather products. Established in 1927, it has a legacy of fine craftsmanship and sophisticated design. Facing post-pandemic market changes, ALL struggles to appeal to the evolving preferences of Millennials and Generation Z, who prioritize inclusivity, sustainability, and innovation. The brand manager, Janna, seeks to redefine ALL's luxury positioning to resonate with younger consumers while preserving the brand's heritage.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Featured company
Anki Luxe Leathers
Type:
Privately held
Industry:
Luxury leather
Featured protagonist
- Janna (female), Brand manager
Related
Subject category:
Marketing
Published in:
2024
Length: 8 pages
Data source: Generalised experience