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Thumbnail image for product with reference number 304-185-1
Dangdang.com: The Amazon Dotcom of China
Case
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Reference no. 304-185-1
Subject category: Strategy and General Management
Authors: Sanjib Dutta (IBS Center for Management Research); V Kamble (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 8 pages
Data source: Published sources
Topics: DangDang.com; On-line book stores in China; On-line shopping; Amazon.com; Peggy Yu; Li Guoqing; Softbank China venture capital; The Dangdang Model; Wireless access protocol (WAP) portal; Promotions; International data group; Joyo.com; Bol.com; Store.sohu.com; Offline book stores in China
Share a link: https://casecent.re/p/19763
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Abstract

The case discusses the reasons behind the success of China's on-line bookstore dangdang.com. The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail. The case also explains the problems in e-commerce unique to the developing countries.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
China
Industry:
On-line bookstores
Size:
Large
Other setting(s):
1999-2003
Thumbnail image for product with reference number 304-185-8
DangDang.com: The Amazon Dotcom of China
Teaching note
-
Reference no. 304-185-8
Subject category: Strategy and General Management
Authors: Sanjib Dutta (IBS Center for Management Research); V Kamble (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 3 pages
Data source: Published sources
View full details

About

Abstract

The case discusses the reasons behind the success of China's on-line bookstore dangdang.com. The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail. The case also explains the problems in e-commerce unique to the developing countries.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
China
Industry:
On-line bookstores
Size:
Large
Other setting(s):
1999-2003

Related

Thumbnail image for product with reference number 304-185-8
DangDang.com: The Amazon Dotcom of China
Teaching note
-
Reference no. 304-185-8
Subject category: Strategy and General Management
Authors: Sanjib Dutta (IBS Center for Management Research); V Kamble (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 3 pages
Data source: Published sources
View full details