Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 12 pages
Data source: Field research
Topics:
Matsushita; Panasonic brand; Sony Corporation; Toshiba Corporation; Kunio Nakamura; MCA Incorporated; Yiochi Morishita; Restructuring at Matsushita; 'Value Creation 21'; Cell manufacturing; Core technology platforms; Strategic product platforms; AVC Networks; Home appliances; Industrial equipment
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Abstract
The case describes how Matsushita, the consumer electronics giant had evolved over the years. It starts with a description of the growth of Matsushita over the years and goes on to explain the problems that the company faced in the 1990s. The case explains the reasons for Matsushita's declining performance. It also discusses the restructuring initiatives taken up by the company which helped it improve its performance.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
About
Abstract
The case describes how Matsushita, the consumer electronics giant had evolved over the years. It starts with a description of the growth of Matsushita over the years and goes on to explain the problems that the company faced in the 1990s. The case explains the reasons for Matsushita's declining performance. It also discusses the restructuring initiatives taken up by the company which helped it improve its performance.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources