Product details

Adenike, the founder of Kiddies Apparel, faced challenges due to the COVID-19 pandemic, prompting a discussion with Mr Samuel, the Brands & Marketing Manager. They recognised the importance of marketing and advertising in driving sales and explored online platforms for their next campaign. With a limited budget, they considered Google, Instagram, and Facebook, analysing their potential and costs. Adenike emphasised the need for sales forecasting, identifying key factors influencing sales, and providing recommendations. They discussed Google Ads' reach and targeting capabilities, noting its cost as a drawback. Instagram's popularity among younger demographics and visually-driven nature were also considered, despite the challenge of consistently creating appealing content. Facebook's large user base, advanced targeting options, versatility in brand messaging, and cost-effectiveness compared to Google Ads were acknowledged. Adenike stressed the importance of forecasting sales based on allocated advertising budgets across the platforms. Sales and advertising campaign data were analysed to address research queries, including the most impactful form of advertising and optimal allocation of advertising funds to maximise sales. By using the insights gained from their analysis, Kiddies Apparel aims to make strategic decisions that will drive sales growth and optimise their limited marketing resources. The outcome of this decision-making process will shape their online marketing strategy, helping them overcome economic challenges and achieve their business objectives.