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This case study examines the case of Emilia Foods, founded by an Italian entrepreneur with the aim of exporting frozen food products to the USA. The business intuition revealed success, and after some years of activity, the firm finds itself facing the challenging decision of whether to establish its own warehouses overseas. Such a decision would entail a significant financial investment and the acquisition of specific knowledge and resources, which is why not everyone in the company supports this commitment. By placing themselves in the shoes of the company's founder and staff members, students can deepen their understanding of different concepts related to supply chain management approaches and explore the potential costs and benefits associated with these approaches.