Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources
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Abstract
Led by the passion and purpose of Co-founders, Animesh Katiyar and Srishti Sharma, Fur Ball Story (FBS) emerged as a pioneer in India's pet care industry. The innovative start-up redefined pet parenting by offering holistic Ayurveda based medicines that were Government certified in addition to other pet care services which made pet parenting hassle free. This unique approach combined the ancient science of Ayurveda with modern science. The nascent Indian pet care industry was seeing heightened activity with several players and increased investor interest driven by increasing demand. FBS continued to expand its product range and services, dreaming of shaping the future of pet care, 'one paw at a time'. Would this dream of the co-founders come true?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2024.Geographical setting
Region:
Asia
Country:
India
Featured company
Fur Ball Story
Employees:
51-200
Turnover:
INR 2.2 million (FY2022)
Type:
Privately held
Industry:
Pet care & Pet therapy
Featured protagonists
- Animesh Katiyar (male), Co-Founder & CEO
- Srishti Sharma (female), Co-Founder
Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources
About
Abstract
Led by the passion and purpose of Co-founders, Animesh Katiyar and Srishti Sharma, Fur Ball Story (FBS) emerged as a pioneer in India's pet care industry. The innovative start-up redefined pet parenting by offering holistic Ayurveda based medicines that were Government certified in addition to other pet care services which made pet parenting hassle free. This unique approach combined the ancient science of Ayurveda with modern science. The nascent Indian pet care industry was seeing heightened activity with several players and increased investor interest driven by increasing demand. FBS continued to expand its product range and services, dreaming of shaping the future of pet care, 'one paw at a time'. Would this dream of the co-founders come true?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2024.Geographical setting
Region:
Asia
Country:
India
Featured company
Fur Ball Story
Employees:
51-200
Turnover:
INR 2.2 million (FY2022)
Type:
Privately held
Industry:
Pet care & Pet therapy
Featured protagonists
- Animesh Katiyar (male), Co-Founder & CEO
- Srishti Sharma (female), Co-Founder
Related
Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources