Spanish language
Subject category:
Strategy and General Management
Published by:
Tecnologico de Monterrey
Version: 6 January 2023
Length: 8 pages
Data source: Field research
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Abstract
This is a Spanish version. Rafael Sebastian, CEO of Lekue, had a virtual meeting with part of his local executive team and members who had joined from their distributor in Delaware (United States) and the factory in Suzhou (China). Lekue designed unique and effective solutions, gadgets, and utensils that had changed the traditional way of cooking. The COVID-19 pandemic prevented them from attending the AMBIENTE fair in February 2021 in Frankfurt (Germany), where they usually presented Lekue's innovations to their key international distributors. They had to make a decision - if they couldn't attend the fair, could they replace it with a digital showroom?
Subject category:
Strategy and General Management
Published by:
Tecnologico de Monterrey
Version: 6 January 2023
Length: 18 pages
Data source: Field research
About
Abstract
This is a Spanish version. Rafael Sebastian, CEO of Lekue, had a virtual meeting with part of his local executive team and members who had joined from their distributor in Delaware (United States) and the factory in Suzhou (China). Lekue designed unique and effective solutions, gadgets, and utensils that had changed the traditional way of cooking. The COVID-19 pandemic prevented them from attending the AMBIENTE fair in February 2021 in Frankfurt (Germany), where they usually presented Lekue's innovations to their key international distributors. They had to make a decision - if they couldn't attend the fair, could they replace it with a digital showroom?
Related
Subject category:
Strategy and General Management
Published by:
Tecnologico de Monterrey
Version: 6 January 2023
Length: 18 pages
Data source: Field research