Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 20 pages
Data source: Published sources
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Abstract
The case examines the various challenges that the Charoen Pokphand Group (CP), Thailand''s leading agribusiness conglomerate, had to face during the period 1997-2004. It details the growth of CP from a small seed shop in 1929 into one of the largest companies in Thailand by the turn of the 20th century. The case discusses the problems CP faced due to the 1997 Asian financial crisis and growing competition to its businesses in the domestic and international markets. Thereafter, it examines the restructuring efforts of the group - in terms of asset sales, focus on core businesses (food and agribusiness, telecommunications and retailing), debt management reforms, focus on corporate transparency and cost reduction - to tide over the crisis. It then details CP''s globalisation efforts, with special reference to China, and also examines the role of Dhanin Chearavanont, the Chairman and CEO of CP in steering the company out of the Asian financial crisis. Finally, it examines the future prospects of CP in the light of the bird flu epidemic of 2003, and various other problems on the operational and strategic fronts. The case is constructed to enable students to: (1) gain insight into how a diversified family-owned business in Asia manages its vast portfolio of businesses; (2) understand the concept and benefits of vertical integration and explore the rationale for diversification of businesses; (3) understand the role of events in the external environment (such as the bird flu epidemic, the Asian financial crisis and changing government regulations) in a company''s success or failure; (4) examine the need for corporate restructuring and business expansion; (5) study the growth and globalisation strategies adopted by a strong regional player at the global level; (7) examine the role of an efficient leader in the success and growth of a company; and (8) understand the various problems associated with family-owned businesses in Asia. The case is aimed at MBA/PGDBA students, and is intended to be part of the strategy and general management curriculum.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
About
Abstract
The case examines the various challenges that the Charoen Pokphand Group (CP), Thailand''s leading agribusiness conglomerate, had to face during the period 1997-2004. It details the growth of CP from a small seed shop in 1929 into one of the largest companies in Thailand by the turn of the 20th century. The case discusses the problems CP faced due to the 1997 Asian financial crisis and growing competition to its businesses in the domestic and international markets. Thereafter, it examines the restructuring efforts of the group - in terms of asset sales, focus on core businesses (food and agribusiness, telecommunications and retailing), debt management reforms, focus on corporate transparency and cost reduction - to tide over the crisis. It then details CP''s globalisation efforts, with special reference to China, and also examines the role of Dhanin Chearavanont, the Chairman and CEO of CP in steering the company out of the Asian financial crisis. Finally, it examines the future prospects of CP in the light of the bird flu epidemic of 2003, and various other problems on the operational and strategic fronts. The case is constructed to enable students to: (1) gain insight into how a diversified family-owned business in Asia manages its vast portfolio of businesses; (2) understand the concept and benefits of vertical integration and explore the rationale for diversification of businesses; (3) understand the role of events in the external environment (such as the bird flu epidemic, the Asian financial crisis and changing government regulations) in a company''s success or failure; (4) examine the need for corporate restructuring and business expansion; (5) study the growth and globalisation strategies adopted by a strong regional player at the global level; (7) examine the role of an efficient leader in the success and growth of a company; and (8) understand the various problems associated with family-owned businesses in Asia. The case is aimed at MBA/PGDBA students, and is intended to be part of the strategy and general management curriculum.
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Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages