Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2024-03-12
Length: 7 pages
Data source: Field research
Abstract
BYD Auto Co Ltd (BYD Auto) became the world's biggest electric-vehicle (EV) maker in 2023. Before its inception in 2003, BYD Auto's parent firm, BYD Co. Ltd. (BYD), was a Shenzhen, China-based battery manufacturer. Under the visionary leadership of the company's chair and president, a trained chemist with an eye toward sustainable transportation, BYD diversified into the automotive industry and transformed into an EV leader. Based on site visits and interviews, this case examined the design and branding aspect of the transformation. Combining technology with deep-seated local culture, BYD Auto strategically designed a series of models that incrementally established its leadership domestically. What should be the company chair's strategic move in 2024 to innovate on BYD Auto's EVs?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2024-03-12
Length: 6 pages
Data source: Field research
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2024-03-12
Length: 6 pages
Data source: Field research
About
Abstract
BYD Auto Co Ltd (BYD Auto) became the world's biggest electric-vehicle (EV) maker in 2023. Before its inception in 2003, BYD Auto's parent firm, BYD Co. Ltd. (BYD), was a Shenzhen, China-based battery manufacturer. Under the visionary leadership of the company's chair and president, a trained chemist with an eye toward sustainable transportation, BYD diversified into the automotive industry and transformed into an EV leader. Based on site visits and interviews, this case examined the design and branding aspect of the transformation. Combining technology with deep-seated local culture, BYD Auto strategically designed a series of models that incrementally established its leadership domestically. What should be the company chair's strategic move in 2024 to innovate on BYD Auto's EVs?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2024-03-12
Length: 6 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2024-03-12
Length: 6 pages
Data source: Field research