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Asian Paints India Ltd has been the market leader in the Indian paint industry for over three decades. Established in 1942, the Indian paint giant has been making considerable efforts towards becoming a global powerhouse. As a result of a series of acquisitions beginning 2002, the company has made its way into the list of the top ten decorative paint companies of the world. As of May 2004 the company operates in five continents across the world. The case study helps in understanding the strategies adopted by the company to become a successful multinational. It helps in understanding the factors that drove Asian Paints to look at international markets, and also delves into how the company, through its strong supply chain initiatives and technology backup, has been able to consolidate its international businesses. A structured assignment ''304-220-4'' is available to accompany this case.