Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
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https://casecent.re/p/19800
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Abstract
Since 1845, Poland Spring had been marketing its bottled water as the original spring water from ''the protected and pristine sources of Maine'' in the US. After being acquired by Nestle Waters North America Inc (NWNA) in 1992, Poland Spring continued to contribute significantly to NWNA''s revenues in North America despite facing controversies regarding the authenticity of its spring water. Class action lawsuits were filed against it in 2002 based on allegations that Poland Spring had been deceiving its customers by marketing its bottled water as spring water, when the original spring, from where the company claimed to tap its water, had dried up 35 years ago. The case would enable readers to understand how the company, with its long-standing history, is battling its way through the allegations.
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Abstract
Since 1845, Poland Spring had been marketing its bottled water as the original spring water from ''the protected and pristine sources of Maine'' in the US. After being acquired by Nestle Waters North America Inc (NWNA) in 1992, Poland Spring continued to contribute significantly to NWNA''s revenues in North America despite facing controversies regarding the authenticity of its spring water. Class action lawsuits were filed against it in 2002 based on allegations that Poland Spring had been deceiving its customers by marketing its bottled water as spring water, when the original spring, from where the company claimed to tap its water, had dried up 35 years ago. The case would enable readers to understand how the company, with its long-standing history, is battling its way through the allegations.