Subject category:
Production and Operations Management
Published by:
IESE Business School
Version: 5/4/24
Length: 12 pages
Data source: Published sources
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https://casecent.re/p/198063
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Abstract
Italian entrepreneur Marco Agnolin launched the affordable luxury brand, A Better Mistake (ABM), with the belief that there were better, more sustainable ways to create and sell apparel. The company had received investment and was steadily growing. At the end of 2022, however, the CEO had to take several important decisions. These all centered on one question: how far could the company go in terms of sustainability and remain a profitable business? Specifically, he was deliberating over investing in two initiatives, a second-hand trading platform and an upcycling program.
Time period
The events covered by this case took place in 2022.Geographical setting
Country:
Italy
About
Abstract
Italian entrepreneur Marco Agnolin launched the affordable luxury brand, A Better Mistake (ABM), with the belief that there were better, more sustainable ways to create and sell apparel. The company had received investment and was steadily growing. At the end of 2022, however, the CEO had to take several important decisions. These all centered on one question: how far could the company go in terms of sustainability and remain a profitable business? Specifically, he was deliberating over investing in two initiatives, a second-hand trading platform and an upcycling program.
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Time period
The events covered by this case took place in 2022.Geographical setting
Country:
Italy