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Technical note
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Reference no. SMN-0711-E
Published by: IESE Business School
Originally published in: 2024
Version: 16/4/24
Length: 43 pages
Data source: Published sources

Abstract

In this technical note, we present what we consider to be the most important issues in creating an SA. To avoid any terminological confusion, we will start by defining what we understand by SAs in the context of this technical note and the objectives that most often lie behind the creation of an SA. We will then present the different types of SAs, followed by a discussion of the advantages and difficulties they raise. We will then address the aspects to be considered at different points during the life cycle of an SA that may make the difference between success and failure. These aspects include confirming that the best way to achieve the goal is to create an SA, verifying that we have the right partner, nurturing the relationship with the partner and paying attention to changing circumstances. After that, we will consider the circumstances that may advise ending an SA and the mechanisms available to do this, and we will close with a few conclusions.

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Abstract

In this technical note, we present what we consider to be the most important issues in creating an SA. To avoid any terminological confusion, we will start by defining what we understand by SAs in the context of this technical note and the objectives that most often lie behind the creation of an SA. We will then present the different types of SAs, followed by a discussion of the advantages and difficulties they raise. We will then address the aspects to be considered at different points during the life cycle of an SA that may make the difference between success and failure. These aspects include confirming that the best way to achieve the goal is to create an SA, verifying that we have the right partner, nurturing the relationship with the partner and paying attention to changing circumstances. After that, we will consider the circumstances that may advise ending an SA and the mechanisms available to do this, and we will close with a few conclusions.

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