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Case
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Reference no. 304-237-1
Subject category: Strategy and General Management
Authors: Ilkka A Ronkainen (McDonough School of Business, Georgetown University); Anna Karesvuori (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2004
Length: 18 pages
Data source: Field research
Topics: Strategic management; Growth in home market; International growth; Design product; Product development strategy; Product quality; Visionary management; Internationalisation; Market penetration strategy; Market development; Corporate culture; Competition; Competitive advantage; Successor; Management competencies
Share a link: https://casecent.re/p/19813
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Abstract

Marimekko, a Finnish textile and clothing design house was founded in 1951. The co-founder, a Finnish textile designer Mrs Armi Ratia, steered Marimekko successfully with her enthusiasm and creativity at home and to international markets. After she died in 1979, the company functioned for some time, but soon started a flat spin. In 1985 Amer Corporation, known for brands such as Wilson and Atomic, acquired Marimekko. Despite its numerous attempts to renew the company, Marimekko continued to accumulate losses. In 1991 Kirsti Paakkanen took Marimekko back to its roots and recreated value via design and quality. Marimekko turned profitable and growing ever since. In August 2002, Paakkanen looks for the strategic options to ensure the company's continued growth.
Location:
Finland, Europe
Industry:
Design
Size:
Small to medium
Other setting(s):
1998-2002
Teaching note
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Reference no. 304-237-8
Subject category: Strategy and General Management
Authors: Ilkka A Ronkainen (McDonough School of Business, Georgetown University); Anna Karesvuori (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2004
Length: 7 pages
Data source: Field research
View full details

About

Abstract

Marimekko, a Finnish textile and clothing design house was founded in 1951. The co-founder, a Finnish textile designer Mrs Armi Ratia, steered Marimekko successfully with her enthusiasm and creativity at home and to international markets. After she died in 1979, the company functioned for some time, but soon started a flat spin. In 1985 Amer Corporation, known for brands such as Wilson and Atomic, acquired Marimekko. Despite its numerous attempts to renew the company, Marimekko continued to accumulate losses. In 1991 Kirsti Paakkanen took Marimekko back to its roots and recreated value via design and quality. Marimekko turned profitable and growing ever since. In August 2002, Paakkanen looks for the strategic options to ensure the company's continued growth.

Settings

Location:
Finland, Europe
Industry:
Design
Size:
Small to medium
Other setting(s):
1998-2002

Related

Teaching note
-
Reference no. 304-237-8
Subject category: Strategy and General Management
Authors: Ilkka A Ronkainen (McDonough School of Business, Georgetown University); Anna Karesvuori (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2004
Length: 7 pages
Data source: Field research
View full details