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Jeffersonville Animal Shelter was a public animal shelter in Southern Indiana. It received more than 3,000 animals annually and only had 13 employees. Sarah Green was the shelter director. Unlike the director of a private shelter, Ms Green couldn't simply hire more employees to solve the understaffing issues. After recent USD1.3 million renovations, the shelter was not very likely to receive more funds from the city. In addition, compared to other public safety issues, animal control and wellbeing had lower priority. Despite several active and engaged volunteers, Jeffersonville Animal Shelter had plenty of unfulfilled needs, such as kennel cleaning and dog walking, especially on weekdays. Ms Green wondered whether having more volunteers would relieve the shelter's understaffing problems. If so, who were potential volunteers? How could Jeffersonville Animal Shelter compete against other nearby animal shelters for more volunteers? This case study has been peer reviewed by the editorial board of the Journal of Organizational Behavior Education (JOBE).