Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Share a link:
https://casecent.re/p/19836
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Abstract
Even eagles need a push. Tony Fernandez breathed new life into the loss making AirAsia converting it into a profitable low cost carrier of Malaysia. Starting its operations as a no-frills airline in 2002, AirAsia took off to soar new heights, encompassing domestic and international routes. The case study enumerates the strategies followed by AirAsia to achieve such an impressive growth within a short span of time.
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Abstract
Even eagles need a push. Tony Fernandez breathed new life into the loss making AirAsia converting it into a profitable low cost carrier of Malaysia. Starting its operations as a no-frills airline in 2002, AirAsia took off to soar new heights, encompassing domestic and international routes. The case study enumerates the strategies followed by AirAsia to achieve such an impressive growth within a short span of time.