Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
Topics:
Global luxury watch market; Reinvention plans; Innovation; Restructuring plans; Sustainability strategy; Brand extension; Key drivers of luxury watch market; Building brand equity; Selective retailing; Vertical integration; Decentralised organisation structure; Transformation strategy of LVMH
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Abstract
Louis Vuitton Moët Hennessy, popularly known as LVMH, was a multinational conglomerate, and a manufacturer and marketer of luxury goods. Over the years, LVMH focused on organic growth to build its Maisons. In 2024, LVMH focused on acquiring market share in the global luxury watch business. The sales of global luxury watches were forecasted to grow due to increasing disposable income and growing interest of Generation Z in the high-end mechanical watches. Seeing the changing market trends, LVMH tried to grab the opportunity and formed a new watch division and also launched premium priced models of watches. The company named Frédéric Arnault, the son of LVMH Chairman and CEO Bernard Arnault as the new CEO of LVMH Watches. Despite several efforts, LVMH had to face challenges like rising interest rates and looming of recession in the industry. However, LVMH strived dedicatedly towards achieving robust and sustainable growth and solidify its position in the watch making industry. Amidst this scenario, would the new watch division tick off for LVMH off in the coming times?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2024.Geographical setting
Region:
World/global
Country:
France
Featured company
LVMH
Employees:
10000+
Type:
Public company
Industry:
Luxury goods
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources
About
Abstract
Louis Vuitton Moët Hennessy, popularly known as LVMH, was a multinational conglomerate, and a manufacturer and marketer of luxury goods. Over the years, LVMH focused on organic growth to build its Maisons. In 2024, LVMH focused on acquiring market share in the global luxury watch business. The sales of global luxury watches were forecasted to grow due to increasing disposable income and growing interest of Generation Z in the high-end mechanical watches. Seeing the changing market trends, LVMH tried to grab the opportunity and formed a new watch division and also launched premium priced models of watches. The company named Frédéric Arnault, the son of LVMH Chairman and CEO Bernard Arnault as the new CEO of LVMH Watches. Despite several efforts, LVMH had to face challenges like rising interest rates and looming of recession in the industry. However, LVMH strived dedicatedly towards achieving robust and sustainable growth and solidify its position in the watch making industry. Amidst this scenario, would the new watch division tick off for LVMH off in the coming times?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2024.Geographical setting
Region:
World/global
Country:
France
Featured company
LVMH
Employees:
10000+
Type:
Public company
Industry:
Luxury goods
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources