Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
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https://casecent.re/p/1984
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Abstract
This case can be used as a stand-alone case to teach students how to evaluate an important computer-aided engineering investment for a firm facing global, competitive pressures. The case is the last in a series on ABB and in this role allows students to examine how technology can be managed ''locally'' in a firm dedicated to achieving both ''global and local'' technology and market capabilities. There is a technical note titled Computer-Aided Engineering (UVA-IT-0008) that can (optionally) be used to support this case and the (A) and (B) cases (ABB Asea Brown Boveri (A): The Merger and ABB Asea Brown Boveri (B): A Federation of National Companies).
Industry:
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 14 pages
About
Abstract
This case can be used as a stand-alone case to teach students how to evaluate an important computer-aided engineering investment for a firm facing global, competitive pressures. The case is the last in a series on ABB and in this role allows students to examine how technology can be managed ''locally'' in a firm dedicated to achieving both ''global and local'' technology and market capabilities. There is a technical note titled Computer-Aided Engineering (UVA-IT-0008) that can (optionally) be used to support this case and the (A) and (B) cases (ABB Asea Brown Boveri (A): The Merger and ABB Asea Brown Boveri (B): A Federation of National Companies).
Settings
Industry:
Related
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 14 pages